THE "O" PROJECT
BREAKING DOWN THE BARRIERS OF FEMALE SEXUAL WELL-BEING
“IN THE PROFESSIONAL WORLD OF PHOTOGRAPHY, SOME PHOTOGRAPHERS HAVE RELATIVELY BORING JOBS, AND TAKE PICTURES OF BEETLES FOR WIKIPEDIA, OR SOMETHING. OTHERS, HOWEVER, LIKE CERTAIN FASHION PHOTOGRAPHERS, LIVE THE GOOD LIFE AND TAKE PICTURES OF BEAUTIFUL WOMEN FOR A LIVING. BUT THEN, THERE’S A TOTALLY SEPARATE CATEGORY OF PHOTOGRAPHERS WHO HAVE REALLY, REALLY COOL JOBS, LIKE BRAZILIAN PHOTOGRAPHER MARCOS ALBERTI.” – MAXIM MAGAZINE
“IN A DARING AND BOLD MOVE, BRAZILIAN PHOTOGRAPHER, MARCOS ALBERTI, ACCLAIMED FOR LAST YEAR’S “3 GLASSES” PROJECT ON DRINKING ALCOHOL IN MODERATION, SET OUT ON A NEW MISSION TO BREAK DOWN THE BARRIERS OF FEMALE SEXUAL WELL-BEING IN HIS LATEST QUEST, THE "O PROJECT." – ADS OF THE WORLD
“O WOW PHOTOGRAPHER CAPTURES WOMEN’S ‘ORGASM FACES’ BEFORE, DURING AND AFTER THEY CLIMAX IN INTIMATE PHOTO SERIES” – THE SUN
“THE MAN BEHIND THE RACY SERIES, MARCOS ALBERTI, HAS TITLED IT THE O PROJECT AND PROMISES TO 'PRESENT FEMALE SEXUALITY LIKE IT'S NEVER BEEN DONE'.” - DAILY MAIL
“WOMEN'S FACES CAPTURED BEFORE, DURING AND AFTER ORGASM IN PHOTOGRAPHY PROJECT TO 'BREAK DOWN BARRIERS' AROUND FEMALE SEXUALITY.” - MIRROR
“WOMEN’S FACES BEFORE, DURING, AND AFTER ORGASM IN PHOTO SERIES AIMED TO HELP NORMALIZE FEMALE SEXUALITY.” – BORED PANDA
“EVEN IF YOU'RE NOT A PHOTOGRAPHY BUFF, I'M GOING TO GO AHEAD AND GUESS YOU'VE SEEN BRAZILIAN PHOTOGRAPHER, MARCOS ALBERTI'S PHOTOS BEFORE. HE'S THE ONE WHO TOOK THAT PHOTO SERIES OF PEOPLE AFTER HAVING ZERO, THEN ONE, THEN TWO, THEN THREE GLASSES OF WINE. YEAH, REMEMBER WHEN THAT WAS ALL OVER YOUR NEWS FEED? WELL, ALBERTI IS BACK WITH A MORE SEXY PROJECT. IN WHAT HE CALLED "THE O PROJECT.” – ELITE DAILY
“THIS PHOTOGRAPHER CAPTURED WOMEN'S ORGASM FACES TO TALK ABOUT SEXUALITY.” – THE INDEPENDENT
“BRAZILIAN PHOTOGRAPHER, MARCOS ALBERTI AIMS TO BREAK THE MYSTERY THAT SURROUNDS THIS VITAL ASPECT OF FEMALE SEXUALITY BY PUTTING TOGETHER A PICTURE SERIES, CALLED THE O PROJECT, WHICH CAPTURES WOMEN BEFORE, DURING AND AFTER THEY EXPERIENCE AN ORGASM.” – INDIA TIMES
“MARCOS ALBERTI’S LATEST WORK, SUITABLY DUBBED “O PROJECT,” AIMS TO PRESENT FEMALE SEXUALITY AS IT HAS NEVER BEEN SEEN BEFORE.” – NY POST
In a daring and bold move, Brazilian photographer, Marcos Alberti, acclaimed for last year’s “3 Glasses” project on drinking alcohol in moderation, set out on a new mission to break down the barriers of female sexual well-being in his latest quest, the "O Project". Together with sexual well-being brand, Smile Makers, Alberti presented female sexuality like it's never been done.
Alberti captured the facial expressions of more than 20 women before, during, and after their sexual journey, while using personal massagers. The four photos unveil the slow or, in some cases, rapid progression of each woman’s facial changes as she reaches and recovers from orgasm. The headshots are fun and sexy, but tasteful, keeping everything below the waist hidden from view – even from the photographer.
The women span all ethnicities and nationalities, coming from seemingly more sexually liberated countries, such as the USA and France, to more conservative communities like China and Singapore.
The underlying message: all women deserve to be in control of their sexuality, no matter their background. Women should be free to be empowered by - and have a little fun with - their sexuality.
Commenting on the project, Fan Yang, Global Brand Manager of Smile Makers said, “Female sexuality is more often shrouded in shame and secrecy. Our partnership with Marcos allowed us to create this series to upend that social stigma around female sexuality, and encourage the normalization of female pleasure."
Women’s sexual rights have been increasingly controversial subject as of late, but Alberti and Yang hope this project will shed a new, more positive light on the topic.
“All the women who modelled were in awe of their photos, especially the final shot where they were glowing and radiant,” Yang continues. “That final shot, of a strong female grinning into the camera, is exactly what we want people to see. We hope that everyone viewing this project will feel more confident about their bodies and sexuality. All it takes is one smile at a time.”
Marcos Alberti also commented: “I love that we were able to speak so frankly with these women about sex and pleasure. When you approach the taboo topic of sex through the lens of humor, people start to open up and share opinions more freely, which can lead to a monumental change in people’s mentality.”